So we said, “What other products on the web can we both make better quality and free? We were all math majors, and we all thought dating was a data game and a numbers game.
” And dating, because it was one of the things people pay for, that made it a prime candidate for something to make free. I'd rather just watch a bunch of people date and observe their behaviors rather than ask a bunch of psychological questions and try to figure out their personality profiles.
What we have going on in the Match group is we have a bunch of different games that we’re playing.
There are people who can be reached best through a bunch of compelling TV commercials or really integrated online partnerships, like our partnership with Yahoo, Microsoft, and AOL that give us mass distribution to people who don’t have dating top of mind.
In terms of how I think about it in my head, all of our businesses compete in the marketplace. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. What Cliffs Notes was when I was growing up was basically what Spark Notes is now. It’s awesome that in one gig, I can both work on my original baby, work on Match, which is by far the biggest brand, and still get that entrepreneurial passion with Tinder.