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Ok Cupid's algorithm then uses that information to calculate a match percentage between a particular user and a potential partner.

But some of those questions can be decidedly fat-phobic. Ok Cupid has come under fire for some of these fat-phobic questions, and has responded by saying that they're always working to clean up or delete inflammatory inquiries.

This may sound like pure optics, but apparently it's working: "Since we launched the pledge, we've seen decreases in harassment, both from reports and our machine-learning technology that detects harassing language," says Melissa Hobley, the chief marketing officer of Ok Cupid.

"We know that women in particular are really frustrated at how dating apps are set up to be incredibly focused on appearance.

Not to mention, apps enter thorny territory simply by doing their job: connecting users with matches they're legitimately interested in.